Venture Anyway Builder Podcast
Venture Anyway Builder Podcast
Launching a SAAS Recruiting Platform with Brenda Anderson
In this episode, Brenda Anderson talks about her life - from growing up overseas to migrating to Utah from college onwards. She was an Art major, with emphasis in graphic design.
Through her career, she developed a strong interest in recruitment and thought of new and interesting ways on how people could look for jobs, finding solutions that work for them, especially for the younger generation. Thus, Jipe was born – an intuitive and user-friendly mobile job search app designed to connect entry level job seekers for local hiring businesses. Enjoy this episode!
Today's episode, I get to share with you the conversation I had with Brenda Anderson. She has an amazing story, starting her new company Jipe, but also just her whole story to this point she was raised in - overseas, the Dominican Republic, Honduras, Bangladesh, Egypt, she came to college in Utah went to Utah State Weber State University, she was an art major, with an emphasis on graphic design. And through her career, she developed a just a strong interest in recruiting, and has come up with this really cool new way to recruit people more for the Gen Z. So that is her company Jipe. And we're gonna be talking about that and just her entrepreneurial path, job plus swipe, it's like the tinder of job apps, equals Jipe. So there you go. One of the things I love about Brenda and just seeing her progress is she's an amazing networker. And she's been great at tapping into all sorts of help. And I think that's a lot just a testament to her curiosity and just her mindset in building. It's amazing to see from the outside in and it was really, I really feel really blessed and fortunate to have had this conversation with her. So without further ado, here you go.
VA Intro:Welcome to the venture anyway, builder podcast. Insights from the trenches by those who are busy building. When I finally embraced what I was really good at, it kind of felt like an adventure. Yeah, I really would have done a lot differently.
Dale Majors:Hello, hello, Dale Majors here, and welcome to the Venture Anyway Podcast. And today we're gonna be talking with Brenda Anderson from Jipe. I'm really excited to have her I've met her a few times. And I've seen her online a lot different people she's reaching out to and working with as she's building her startup, and today we're going to dig in to kind of just the whole story and what makes her tick and how it's going and, and so on. So, Brenda, welcome.
Brenda Anderson:Thank you. Happy to be here.
Dale Majors:Can you just get rolling by telling us your story?
Brenda Anderson:Yeah, so I have lived in Utah since I started college. I was raised overseas and then moved to Logan and started my college experience at Utah State and finished at Weaver State, and have been in Utah ever since. In regards to building my company, I started thinking about the idea of Jipe quite a while ago, it's been three and a half years or so that the idea first came about came about and a lot of people ask where I came up with the idea of my company. And just as a summary, Jipe is a new mobile job search app that is designed to connect entry level job seekers with local hiring businesses. And I am doing this in an interesting kind of new, disruptive and creative way. And in my previous place of employment, I worked there for nearly 10 years. And for a time I was in charge of their talent marketing. And that's where I really got interested in the recruiting space, and started learning some very interesting things about the recruiting world. And, number one, it's very lucrative space. So that's of course attractive. But also, more importantly, I learned the problems that this industry was facing and why it's so terrible for everyone to look for a job. Everybody hates looking for a job. It's, it's the worst and, and a lot of the tools and processes in place today that we're just so used to and have been that way for decades, are just really painful. So because I come from a creative background, I started thinking of new, interesting creative ways that people can look for jobs. And I also have teenagers. So I was greatly inspired by my own kids. And in finding a solution that works for them. Because this younger up and rising generation is very unique. There's a lot of things that we're still learning about Gen Z. And so I wanted to build a tool that my own kids would use. So that definitely came into into play of why I built the app the way I did. And then the third thing is my experiences in the dating industry. I've been single a long time and I have literally watched and experienced how the dating industry has shifted from these online complicated websites to mobile only. Quick fast you can create a profile in a minute or two and start connecting and swiping on people. And I think the dating industry is interesting because they successfully made that shift from to mobile only and really easy platforms. And so I adopted that interface to create Jipe and type is the word is job plus swipe equals Jipe. And it's a job search app where you swipe on jobs. And it's a very easy to use intuitive platform that especially Gen Z is really responding to they love how easy it is to use. They love the swipe, it makes sense to them, and they're all over it. So that's that's the story of how I got to to the idea and why I built it the way that I did.
Dale Majors:I love it. So it's like the Tinder for job searching?
Brenda Anderson:Yes, that I don't technically use that term. But that's what everyone calls me as Tinder for jobs. And yeah, when we say that everyone's like, Ah, I get it. Yeah.
Dale Majors:Yeah, that's awesome. So what Where did you live overseas? What was your...
Brenda Anderson:Oh, I lived in lots of places - I lived in the Dominican Republic, Honduras, Bangladesh, and Egypt.
Dale Majors:Okay. And quickly, like military,
Brenda Anderson:so um, so my dad was a diplomat and worked for the State Department. So he was in the US embassies overseas. And that's, that's how I was raised. And it was awesome. I grew up traveling the world and experiencing lots of amazing things.
Dale Majors:That is so cool. That's so cool. I would love for my kids to experience that. So 10 years recruiting, you know, that's interesting. So you're very much in this startup, you are leveraging or not 10 years recruiting, you did some recruiting in that 10 year experience at your last job. So you're definitely leveraging between the recruiting and the the creative side, you're and then also dating your personal experience, you're leveraging a lot of that, like that's almost being funneled all of those experiences and yeah, it's almost like you're in your 11th year of Jipe. With, with starting with, with all of that bed foundation.
Brenda Anderson:Yeah, I feel like, I feel like all of those things were necessary for the idea to be born. And, and having that, that knowledge for me to really take the step forward and be bold enough to start this company and, and believe in it and believe that it actually can help people find a job. And yeah, and do what it's designed to do.
Dale Majors:Yeah, I love it. I think it's important for everybody that's thinking about starting a business to take inventory of everything that they already have, before anything even grows like or before you do something because you're much more much better position to start this than, than me based on my story. Because you've gone through all these different shared experiences, all these different experiences that that prepare you. So I think it's just interesting. I think that's a good tip that everybody can take away.
Brenda Anderson:Sure.
Dale Majors:Inventorying everything that's brought them to that point, all the positions that they've worked and everything they've learned to say, Oh, well, how would a, what kind of startup could I do based on what I've learned my brother and I actually, were just walking through a building I was telling you, before we we before this call, we were walking through a building, thinking about starting this co working space, and a lot of other people that have walked through it, thought Man, it just be kind of a lot of work to transform it into that where we, in our in our business Bike Wagon, we did a lot of just hard things, the things the hard way. And there are a lot of very tedious processes we had. So we look at this and say, Oh, easy peasy. You know, how just a lot of the things that could be considered difficult based on what we've done in the past. It seemed, you know, they weren't intimidating at all. So I love that. Cool. Oh, go ahead.
Brenda Anderson:I was just gonna say, Well, I think when you have that natural confidence based on experience and expertise, then you carry that confidence with you as you build your business. So because you know you're in your story, because of your experiences, you could be confident that you could turn this this face into a cool co working space and where someone else might be like, I don't know if I have the chops for that.
Dale Majors:Oh, I love that. No, that that's a good way to put it. You do carry confidence. I think that's another benefit of starting in your lane, the lane that you've already been down. Oh, I know what hiring people is where I have no experience with a lot of those things you talked about. So I go in very with a lot of uncertainty. Yeah, that's cool. Awesome. Um, in the last, as you look back, you know, how long have you been? When did you start? When did you quit? You quit your job to start Jipe?
Brenda Anderson:It was a year ago, a year ago.
Dale Majors:So if you could go back a year and Give yourself a few tips to make the journey easier. Or maybe share some of the or even just sharing some of the learnings what what have you learned in the last year?
Brenda Anderson:Oh? Well, I I've learned an overwhelming amount of lots of things. It's like drinking from a firehose like it. Literally countless things that I never thought that I would have to learn or even anticipate that I would have to learn. But I would say the some of the most valuable things are the, the networking and the partnerships that you develop. So making sure that you, I mean, you have to talk to, you know, way more people than you necessarily need to partner with just to find the right alignment. Yeah. So I would say, I wish I would have started that sooner. Okay, that I could could find those right connections faster. And, and I feel like maybe I was a little late to the game on, not late to the game. But I would have benefited if I hadn't started sooner. So I think that's one that I think is really key. And for sure. And then I wish I could say a lot of things, but I think that's the one that's coming like to my mind, yeah, it's just connections and alignment with other people. Even if it's not like a direct partnership, it's just champions, like people that champion you and want to, like help you and are willing to make connections for you and all that kind of,
Dale Majors:So how did you? How did you do that? Because that's how I met you is someone saying, Oh, you really need to talk to Brenda Anderson. You know, she should be on that panel at Silicon slopes, you should talk to her she's doing great things. And then, you know, once we connected on LinkedIn, I saw Oh, this other person's mentioning Brenda, oh, this other person says, Oh, this other person tagged her. Wow. Like, what are you doing? And how are you doing it?
Brenda Anderson:Um, well, I can say like, from the very beginning and and I'm going to back up believe in further when I started Jipe two years ago, I formed like the business entity, it was kind of the, even though I didn't, I wasn't, didn't have a product and market at that point. That's when I formed the business. And I literally just started with my network. I'm like, Okay, I need I actually need to form this entity. So I probably need to hire an attorney. Okay, do I know any attorneys or do I know anybody who would know an attorney that could help me like that, that's literally like the very first step that I that I went through. And it was utilizing my network. So I, I think that tapping into your network, and then going that next layer, so it may be the right person isn't in your network, but you probably know someone who knows somebody. So I think like, that's really important. I think, where things really started shifting for me was in kind of early summer, May, June timeframe of this year, is when I started tapping into the to the startup network in Utah, which I think being in Utah is is a really awesome privilege. Because the community in the startup network is amazing. I feel like for the most part, people are really willing to help. They're really genuinely interested in what you have going on. They're willing to make introductions. And I think until I tapped into that I was a little I was missing out on on opportunities to connect with investors to connect with different, you know, marketing companies or, or sales people who could help me with the sales part part even extend my network of attorneys to work with, like, those kinds of things. So yeah, that's really when things started shifting for me. I think.
Dale Majors:What, uh, what was it hard to start reaching out to friends and family and saying, Hey, I'm starting this new thing was it was were there any nerves that you had to get over to do that?
Brenda Anderson:Well, um, I made a really early decision in my business when I started that I was really hush hush about it. Not very many people knew what I was doing even in my own family. Okay. A couple people did, and some close friends. But I was not open about what I had going on. I only told people I felt like really needed to know at the time, so I It wasn't until about a year ago when people started finding out and that's when I had already started development. I already had a launch date planned. I was going to start creating a social media, you know, platforms for my business and start talking openly about it.
Dale Majors:Yeah. What was your main reason in holding back?
Brenda Anderson:Well, I think, um I think I was timid in that I didn't want to share my idea. I think they're every entrepreneur thinks their idea is special. And I do think that's true. I think all our ideas are special. But I definitely had that. That mentality that I can't tell people because I don't want anyone to, like, know, and take the idea and run with it. I think looking back now, I wouldn't have been quite so worried about that. I think I was worried about it. Where I think it should always be a little bit on your mind. I I don't think it's as common as people think that people are going to take your idea and run with it. Yeah. So I concerned maybe you're at least aware, but I don't think I should have been worried about it. So I I was very close-lipped for the sake of protecting my idea.
Dale Majors:Yeah. Yeah. Well, I think a lot of people are close-lipped and knowing because knowing how it feels, because you also don't want to maybe commit to a direction and say, Hey, I'm starting this business. And then you know, and telling all your friends and and then maybe you're lousy at it. And you know, you never get traction, and then you're telling them six months later about another thing or, you know, I like your I think that reasoning is justified. And yeah,
Brenda Anderson:I think so too. But I also know myself, and I'm I mean, it before I decided to actually take my idea and turn it into a business. That process in and of itself was a couple months of me really deliberating and deciding and being very intentional about what I was going to build. And I had to like, give myself that time to be all in. So I knew just knowing me and my personality. If I was going to do this. I'm all in like, I will execute this and it is going to happen. And I think where I'm at today shows that about me.
Dale Majors:Yeah, well, that there? Yeah, there's there's a lot of roots to the little plant that is Jipe at the moment, you know? Yeah, that's cool. It's a tree. It's not just a weed. It's a tree because of all of the foundational work you've done. That's cool. I think there's a lot to learn there and that I need to I'm even thinking like, Dale, how do you, you know, are you working enough beforehand on some of the things you're working on before you just spout them out? Yeah, that's interesting. Well, you've done it, that kind of transitions into the like, what's your superpower? And it was interesting, because another conversation I had, it was very much like this, what's the big lesson learned, you know, networking with people sooner, you know, getting out and about? I'd also say, you're really good at that. And you're, you've been doing that very effective. Is there is there another thing, so I see that as one of your superpowers, you know, networking and putting yourself out in maybe a very vulnerable, just, hey, here's what I'm working on kind of way, whatever it is, people want to help you and be involved and supporting you. I think you've just from seeing you know, out and about how people talk about job, and how people support you, and engage with you. It shows that you have a pretty committed fan base, which is amazing. What uh, you know, outside of that, can you think of something else that you'd consider something you're just very naturally great at?
Brenda Anderson:Yeah, I mean, thank you for the compliments. I think the network thing I had to work on that though, I wouldn't say it's a natural superpower. Hopefully, I'm turning it into one that I'm growing but um, I've had to work at it and be intentional about being that way. Naturally, though, I would say my superpowers are creativity and execution. So I am a creative I went to college have an I have an art major. I was an art major of all things and with an emphasis in graphic design. And so I come from a humanities background, which sometimes I think is ironic that I built this tech company because I'm not overly technical. My skills don't lie in that, that realm very much. But I think the creativity I have I've been able to successfully bring into the business and because I also can couple that with execution, I'm able to design a very cool creative idea or strategy or, or campaign or whatever it is, and execute on it. So I think that the combination of the two is is a is a win for me, I'm able to take those and, and create something cool and actually make it happen and deliver on it, if that makes sense.
Dale Majors:Yeah. As you are you doing? As you think about that superpower? Are you able to spend as much time as you'd like doing that? Are there are there things that you're going to have to start to stop doing so you can spend more time doing what you're great at?
Brenda Anderson:Well, I would say it's combination, I would like to spend more space there. But one of my early mentors told me as CEO CEO stands for "Chief Everything Officer." And I bring that up, because it's very true, I literally am in charge of everything. So I don't have time to only do the things that I love and naturally good at I have to spend time in the things that are hard and the things that I have to develop and the things that I don't really like doing as well. So but I do channel what I'm good at too and try to in every thing that I do. So...
Dale Majors:What would you say kind of transition? What would you say your your next hire looks like in order to allow you to. And I guess I should have prefaced a little bit more, I think it's really interesting and helpful for every entrepreneur to get really clear around what they're great at. Not only bring good energy when you do it, and you, you know, you feel high energy, when you can do the things that you're naturally wired to do. And I get it. It really is the chief everything officer thing, like you're just going to be stuck doing a lot of things. But where where people can really set themselves free, is by quickly high making good hires, when they're when the business can of course, um, hiring out those those things that where you're just naturally not that good. And not too soon, because I think there's all sorts of value doing a lot of those things, even that you don't like, for a while, but putting yourself in a position to you know, use your superpower in your business. Maybe what is your next hire look like? To help you along that path?
Brenda Anderson:Yeah, that that's great. And in with that, just a few extra comments. I, I, my experience has been I'm a solo founders. So I don't have a co founder. And in some ways, like, I like that part of my story, I've been able to get Jipe to where it is on my own today, which is, which is awesome, and demonstrates that that fortitude, and that execution that I think is really valuable in any entrepreneur. However, what what I'm lacking is that diversity and expertise, which is super important for a co founder. So I think there's value in co founders and bringing on partners early on to if it's if your strengths are different. So with that said, I mean, I've been working on this company for a couple of years, but I would say my next hire, or key hire, I should say would be maybe a managing partner who wants to join and join me as I build this company like in an executive type role, leadership role to build out the operations side and revenue generating side of the business. So with someone with sales background or business development background, who can really bring that to the table because that's where I'm more weak.
Dale Majors:Yeah, love it.
Brenda Anderson:So I feel like that expertise would help bring bring more balance.
Dale Majors:Cool. Yeah. Love it. What would you say? What has been what's been surprisingly difficult because it is really impressive to to know that I think the versatility was the word that came to mind with you know, as you have started it all on your own. What's been surprisingly difficult?
Brenda Anderson:Um, a couple thoughts. Just in general, I think if you have never started a company before. It is just so much harder than you think it's and I this is I mean, I've had little like businesses throughout my life like I did freelance design and like had to grow my own clientele and have my own little business, but nothing like, that's just a different type of business like, building the software. And, and, and really building this, like tech startup is a different universe. But I knew it was going to be hard because everyone said it was but I didn't really understand that conceptually until I was in I'm like, Oh, this is what they mean, it really is. So hard, it stretches you and pushes you in ways that you never, never knew. And I've had to learn things that scare me, like finances is in regards to like financial project projections. I sat on and delayed building a financial projection until I couldn't delay it anymore. Like literally, because it just scared the crap out of me. Yeah. And I didn't want to mess it up. And I didn't know if I was going to do it. Right. And is this even in the realm of possibility I, it just was very intimidating for me. And it still is, but I feel like I have a model that I can work with, and that I can defend. And that is, is within, which is within the realm of what I can do with the company. So I got there, but it was super hard. And I probably put the wall up in that mental block up more on myself than I needed to. But but for me, that was like, that's been one of the hardest tasks and things that I've had to tackle is, is that part of the business
Dale Majors:Financial projections
Brenda Anderson:and yeah, just, it's not just doesn't come naturally to me. So that's, that's hard. And it's intimidating, because you present that to investors. And, and you that's a big part of, of the pitch and what gets them excited about your company. And so it's important, yeah,
Dale Majors:Well, maybe maybe it'll make you feel better, you should look over a lot of existing businesses, where you can look at their previous five years, and then look at their projections for the next five, and see how ludicrous most of them are. No, and I kind of jokingly say that, but I've looked at a lot of businesses, you know, looking to, you know, buy or invest in other businesses are like, great, two, three, you know, you you went from three and a half to $5 million dollars the last 5 years. But next year, you're gonna do 8, and the year after you'll do 13, and the year after you do 19. And sometimes I've seen these a year after, you know, when they're still trying to raise money. And they only did 5 again that year, you know, the year after it, just seeing how it is hard to accurately you know that you need to raise money. So you have to be optimistic and whatever. Yeah, it's really tricky, because nobody has
Brenda Anderson:the balance of like that optimism and then also like, setting up an a reasonably obtainable projection to and I think it is a balance and and what is the balance? Like? It's this kind of weird, obscure number that there's no right answer to it.
Dale Majors:Yeah, yeah, totally. No, that that is. Oh, let's see, that's awesome. Um, with so you have - Do you have any other examples, because that's really interesting. Like, it's harder when you were telling me that story. It's way harder than anybody says, It actually took me back to - in college, I had an entrepreneurship class, because I was going to do the entrepreneurship major. And in the first class, and I was running a business, you know, an eBay business and whatever, I had eight employees, or 10, or 12 employees at the time. So I thought I was pretty legit. And maybe I was, you know, too full of myself. But I remember sitting through the whole class, and everybody was giving these pat answers about like, oh, you know, just do this, or just do that, or it was very just textbook, and I thought, I can barely get my people to, you know, list the products on time, or just like all these seemingly simple things. Were difficult for me. And just hard. And I don't want you know, that to discourage people, but I actually walked into the entrepreneurship professors, you know, class office after the class, and like, quit the whole major after my conversation with him. Because I was like, I'm really bugged about a few things. And we had this conversation for 20 minutes, and I just, I'm like, Yeah, this isn't for me, I'm out. But I also want other things when I meet other entrepreneurs with multiple businesses, I thought, you know, you're either one way smarter than me and have superpowers or two, you own a bunch of crappy businesses. You know, and then three, I've since learned that, okay, you can, you know, create businesses that that can eventually run without you. And you can be an investor in multiple businesses and people, you know, have done it successfully. But in your stage, you know, can you? Can you imagine running to other companies at the moment?
Brenda Anderson:Oh, no, not even know. This takes everything. It takes everything.
Dale Majors:Yeah. Because it's Yeah, I think when you're building something new, it's so... you have to be 100% engaged and involved. And you're thinking of, you know, when you're out on a walk, you're thinking about it, when you're trying to go golf, you're thinking about it when you're, you know, you're always it takes every ounce of creation energy, and it won't be that forever. But that was my experience, too.
Brenda Anderson:Yeah. Yeah, it is. It's so true. And I think oftentimes, we, we don't well, most of the time, we don't necessarily know the answers, we just have to make the decisions with the best of our ability with the knowledge we have at the time, and with our our best intuition. And like, you just like, hope that you get it right, or you're close, or that you can course correct if you made the wrong decision that you can course correct quickly or something. But I think like that's also just mentally hard, because you're making decisions with such limited knowledge and understanding and it just tests you in, that's why I say it stretches you and grows you in ways you just didn't get and, or I never anticipated because like, Man, I have to make a decision today. And I have no idea and you just go off with the best you can, you know, and that's hard when you're like to be in control and you like to make knowledgeable decisions. And then but I find more often than not, I'm, I don't want to say guessing. It's it's, you know, calculated and, and, you know, guesses but
Dale Majors:One of the one of the quotes I like from Jeff Bezos is "if you've waited to have more than 70% of the information, you've waited too long." Yeah, that's - yeah, so you can feel good about that. Just because a lot of it, you know, speed. Another guy that he used to always say speed is the currency of business, you know, but you do have to just move things, you know, so you have to move fast. Yeah, so yeah, that's awesome. Love it. And are you enjoying it, as we close up today?
Brenda Anderson:I love it. I love it is the best thing I've ever done. Literally, I love it. I enjoy it, I enjoy that. I just get a lot of self satisfaction from, from the fact that I took an idea. Because I've had lots of ideas in my life. But this was kind of like the big one, right? And I took this idea and I'm I actually turned it in, into it. Like I built it. And I have a product and people are using it and people like it. Like they like the software and they think it's cool and easy to use and, and that I just, I enjoy that that like keeps me going. And people were finding jobs on my platform. I love that like that changes people's lives. And that helps them and it sets them up for success. So those things are what drives me and keep me to keep going. And even though it's it's dang hard.
Dale Majors:Yeah, that's awesome. I think we may have spent a little too long on the What's surprisingly difficult about the business. Because even working when they're your own problems, they're still in you're on your own terms, and you get to solve something great that you chose and be involved in the fight. It's so much more enjoyable. Then, you know, there's just Yeah, I loved building my own thing, even though most days I wasn't doing fun or enjoyable things.
Brenda Anderson:Yeah. Yeah, that's a good way to put it as Sure. Yeah, not every day is a joy. Yeah. But but it's our days.
Dale Majors:It's a joyful way to spend your life.
Brenda Anderson:Yeah, it is. It's it's fun. It's exciting. It's rewarding. And definitely worth all the pain.
Dale Majors:Yeah, that's amazing. Well, awesome. So how can people connect with you?
Brenda Anderson:Thank you, if you want to connect with me personally on LinkedIn is a great way to find me, Brenda Anderson under Jipe. You can also follow Jipe on LinkedIn, on Instagram, Facebook, Twitter, though we're really not active on Twitter, so don't go following on Twitter, and soon to be Tik Tok, because we're going to be making videos for that Gen Z population that we're going after that I'm really excited about this new marketing strategy we're doing to reach Gen Z years using Tik Tok and reels, Instagram reels. So very, very fun. But yeah, so any of the social platforms that I mentioned, you can find Jipe and me.
Dale Majors:Love it. If you ever want - I use online jobs.ph to find workers in the Philippines. Video editors. If you ever want any help, you know with video editing, I can share with you offline my experience with that.
Brenda Anderson:Okay.
Dale Majors:but I have a great editor that's worked with me for two years. Awesome. And she's amazing. That's great. So how can we support you so follow your you know, follow you on Tik Tok? If you're there or, you know, engage on LinkedIn, follow your business channels, anything else?
Brenda Anderson:Yeah, I, download the apps, check it out, create an account. If you have anyone in your life that is looking for entry level or hourly jobs. Definitely use Jipe to see the opportunities and engage with the app that way. If you're a business, and you're hiring for entry level positions, please list on our platform, it's free for a month, you can give it a shot and $49 after that per month for your listing. And it's very, it's self-serve and easy to use. So you should be able to just go to the website and jipejobs.com and create an account and upload a listing. So give it a shot. It's free to try. It's free to download. So there's no reason not to give it a try.
Dale Majors:Love it. Awesome. So to close up, what is one and I didn't ask you this ahead of time. But like what's one piece of parting wisdom, you know, that you've learned as an entrepreneur, if you could, if you could ride, you know, in an elevator with yourself for 15 seconds and share one thing, you know, from the Brenda two years ago? What would you kind of tell yourself?
Brenda Anderson:Just keep going, like pour all your passion and energy into it. And I mean, I try and do that every day. But I would keep reminding myself to do it. Because I think it's a constant thing we have to remind ourselves over and over is to keep going throw everything you've got at it and then you'll never then then it's never a failure. Even if the business doesn't succeed. You didn't fail you like gave it everything and I think that is really important to remember.
Dale Majors:I love it. Awesome. Cool. Brenda, you're awesome. Excited to see where Jipe goes in the future and support you guys. So thanks so much.
Brenda Anderson:Thank you for having me.
